Unlike the autobiography I read about Billy Busch, from the Anheuser-Busch company, where for most of the book, he discussed his fairy tale life growing up, Willie Davidson from the Harley-Davidson company didn’t do that.
Willie discussed in really good details his passion for art and motorcycles. Even though, I am not a motorcycle enthusiast, I did enjoy reading about how the company got started (his great grandfather and his two brothers, and Bill Harley in 1903), and how certain motorcycles came to be.
In addition to working for the company, he also was an avid rider and often rode motorcycles across the country in support of company celebrations and Muscular Dystrophy Association events where they helped raise a lot of money for them. Even his wife and children are avid riders and are often seen riding with him.
While on these rides, he was often riding with fellow colleagues from the company and other motorcyclists and when the wheels stopped for food or lodging, he would chat and talk motorcycles with everybody.